Digital Analytics · Martech · Performance Marketing

Turning complex data into business advantage.

Marketing Measurement and Analytics leader helping enterprise advertisers improve media effectiveness through attribution, first-party data activation, and data-driven investment decisions.

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kresnawwijaya@gmail.comJakarta, IndonesiaLinkedIn ↗
Kresna Wahyu Wijaya, S.Kom

Digital Analytics Manager

AdTech & Martech Strategist

01 / Profile

Strategy with measurable impact.

A recruiter-friendly overview of a career at the intersection of marketing, technology, data, and business growth.

“I translate data ecosystems into clear decisions, stronger campaigns, and scalable growth.”

Marketing Measurement and Analytics leader with 10+ years of experience helping enterprise advertisers improve media effectiveness through attribution, first-party data activation, cross-channel measurement, and data-driven investment decisions. Experienced in delivering end-to-end AdTech and Martech solutions including DSP, CDP, MMP, and consumer intelligence platforms.

Specialized in programmatic advertising, Google Ads, Meta Ads, TikTok Ads, AI-powered tooling, and conversion optimization, with experience advising senior leadership and board-level stakeholders.

30%+Marketing ROI improvement
28%+ROAS improvement
IDR 80B+Campaign budget managed
10+ yrsDigital marketing experience
02 / Expertise

What I bring to the table.

A multidisciplinary toolkit for building better measurement, media performance, and marketing operations.

Programmatic AdvertisingMarketing AttributionCustomer Data PlatformsMobile Measurement PlatformsGoogle AdsGoogle Analytics 4Paid SocialROAS OptimizationConversion Rate OptimizationData GovernanceFirst-Party Data ActivationGenerative AI DevelopmentLooker StudioSQLC-Level AdvisoryCross-functional Leadership
03 / Experience

A career built around outcomes.

Selected roles and achievements across digital analytics, performance marketing, systems, and content strategy.

04 / Selected impact

Highlights recruiters can quantify.

CPA −25%Through A/B testing, keyword optimization, and audience refinement.
Traffic +45%Qualified traffic growth through search, creative, and landing page improvements.
AdXelerateContributed to an independent DSP initiative powered by Telco data.
05 / Education & awards

Credentials that compound.

  • Bachelor of Computer Science (S.Kom), Information SystemsBINUS University · 2006–2010 · E-Business
  • Gold Medal — International Stevie Awards 2018Best New Product/Service · Tourism Digital Campaign
  • Silver Medal — Asia Pacific Stevie Awards 2018Innovation in Paid Media Marketing
  • Gold Medal — Miracle Enterprise Award 2018Best Marketing Campaign
06 / Certifications & speaking

Knowledge in motion.

  • Google CertificationsAdvanced Analytics, Project Management, Ads Search, Display, and Measurement
  • Digital Tourism Marketing TrainerMinistry of Tourism Republic of Indonesia
  • Big Data Analytics SpeakerTelkom Bandung · People-Based Digital Marketing
  • LanguagesIndonesian (native) · English (professional working proficiency)